Olivia Zurawski

Communication Design

100 Percent

Social inequality has been the cause of unequal opportunities for many individuals in society. Rather than looking at gender, race, or status, we should shift our focus to the mind and inner character of a person. To address this situation, ‘100 Percent’ campaign has been created to redefine what it means to be equal. The campaign is for all people who are comfortable in a space that centers on the importance of equality in the human experience, while keeping a focus on cultivating new ideas and new ways of thinking on the matter, such as the unity of our population as one under equal love.